Support for Stephen Murray

Stay

Strong!

We’re here for a f@@kin good time!

What started out as a simple T-shirt worn by BMX pro riders to show support and solidarity for Stephen Murray has developed into something much greater. Stephen has been paralyzed from the neck down since 2007 when he crashed his bike. From the first original T-shirt with the “Stay Strong” print, a growing range of clothing, bike parts and accessories has developed. The royalties from “Stay Strong” all go to Stephen and his family. At the same time, he uses the brand to inspire people across the globe from all walks of life: “We’re not here for a long time. We’re here for a f@@kin good time!”

TSG has cooperated with Stay Strong since 2012. The project receives royalties for each TSG “Stay Strong” helmet sold. TSG does their best to reduce the consequences of accidents for action sports athletes. But protective gear unfortunately cannot prevent all injuries and that’s the reason why we support Stay Strong. The people behind the brand inspire others to be strong and overcome adversities. Stephen Murray’s story can’t be told enough!

Marco Dell’Isola, Stay Strong Brand Director, told us: “Stay Strong’s brand mission is to inspire people to overcome adversity in life, digging deeper in times of need whilst living life to the full each and every day. The brand started on the back of Stephen Murray’s tragic accident in 2007 which left him paralysed from the neck down, so promoting safety has always been a top priority for us. Making the correct choice of helmet is essential in action sports. So for us to have had the support of TSG for the last few years, and to now offer our third collaboration helmet together makes us very happy that we chose the right brand to work with.”

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