For the winter of 2024/25, Swiss fashion brand Strellson collaborated with TSG to create an exclusive set of protection to accompany their snowboard capsule collection, in their “Swiss Mountaineering” outdoor program. The goggle and helmet setup, finished in classic black and white, unites the TSG and Strellson’s commitment to superlative form and functionality and leans into TSG’s decades-long experience in keeping athletes out of harms way on the mountain. 

TSG caught up with the Strellson crew as the snowline began to drop towards the valleys of the Swiss Alps, to find out about the collaboration and why it was imperative that they worked with TSG. 

The initial reason to collaborate was our common denominator, our Swiss Heritage!

Why did Strellson choose TSG as a partner in their capsule outerwear collection?

Strellson chose TSG as a partner for its capsule outerwear collection due to TSG’s expertise in high-quality outdoor gear and its commitment to innovation and performance, designed in Switzerland. The initial reason to collaborate was our common denominator, our Swiss Heritage, which allows for a lot of room for good storytelling. This collaboration allows Strellson to leverage TSG’s technical knowledge while aligning with its brand values of style and functionality

What is the “Swiss Mountaineering” outdoor program?

The “Swiss Mountaineering” outdoor program is an initiative that emphasizes the connection between Swiss heritage and outdoor adventure. It promotes outdoor activities that reflect the Swiss landscape and culture, encouraging exploration and appreciation of nature through well-designed, functional apparel.

Why is it important for Strellson, as a Swiss brand, to create a capsule outerwear collection?

For Strellson, creating a capsule outerwear collection was a logical next step as it reinforces our identity as a Swiss brand. It allows us to showcase our commitment to quality, craftsmanship, and the outdoor lifestyle that is synonymous with Switzerland while also appealing to consumers who value both style and performance in their outerwear. Besides that, recognizing the current trends, we aimed to join the movement of brands entering the snowwear world, infusing it with our unique perspective, as we believe this collaboration aligns perfectly with the Zeitgeist to engage an open-minded, adventurous target audience.

What was the inspiration for the colour and design choice for the Strellson / TSG collaboration?

The inspiration for the colour and design choice in the Strellson / TSG collaboration draws from the natural landscapes of Switzerland, incorporating functional aesthetics that reflect both urban and outdoor environments. Therefore, we used a fabric that changes colors when exposed to cold, revealing a camouflage of Swiss mountains. But the rest of the color palettes is kept basic in black and white all over. This blend aims to create versatile pieces that can transition seamlessly from the city to the mountains.

Now you have seen the collection, what are your feelings about it and where will you be rocking your TSG / Strellson goggles and helmet this winter?

We are proud of the final products we created together and even more of the partnership we developed with TSG, which was a pleasure for everyone involved. The collection has been well-received for its stylish design and practical features, which makes us very happy. We are proud to know that our vision resonates with so many. 

This winter, we can already picture the thrill of enthusiasts donning their TSG x Strellson goggles and helmets, carving through the Swiss Alps, embracing the beauty of nature and the exhilaration of the sport. It’s not just about the gear; it’s about the unforgettable moments, the lifestyle, and the shared joy of winter adventures. Projects like this, while challenging as they step outside the traditional fashion circle, provide a wonderful opportunity for everyone involved to explore the exciting world of sportswear, and we eagerly anticipate collaborating on more innovative projects together in the future.